The use case for a clear internal communications process

September 2019

Internal communications is responsible for effective communication within an organisation. This can involve delivering messages and campaigns on behalf of management, communicating changes in policies/processes to employees and facilitating dialogue in all areas of the business. In turn, this leads to employees carrying out their role more effectively, being able to attract and hire great talent and an increase in innovation, along with many other benefits.

Gone are the days of internal communications being a case of sending a tedious monthly newsletter. Businesses are getting more creative with their internal communications. Here are three reasons why it's important for any sized business.

Staff engagement and culture

Poor staff engagement negatively affects any organisation but is usually disguised as something else. Keeping every member of an organisation informed is important.

People don't like to be kept in the dark and want a holistic view of the things that matter within an organisation, such as the key priorities of the business, current projects or innovations and roadmaps for the future.

It is key that the established culture of the company is at the forefront of all internal communications. With the company's values, messaging and tone coming through every time.

Showing clear leadership

For a leader (or leadership team) to be truly effective, they need to inspire the workforce through their communications. Having a way of communicating the company's vision is key in having a truly effective workforce.

From spreading key messages to setting expectations, a clear internal communications strategy for any leader is vital. Some organisations are even able to tie clear communications from their leadership to a stronger financial performance.

If employees feel valued and involved in the success of the business, they will be more productive - it really is as simple as that.

A tool for effective change

With the huge amount of effort and budget going into transforming companies to compete in today's world, a major aspect that can't be overlooked is an effective internal communications strategy.

There should be a focus on explaining what exactly is being undertaken during times of change, and what is needed from employees to help make it effective. It is important to always tie these changes to the company's values or their mission so it is clear why it is happening.

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